Everything you need to know.
Ephemerals are designed to last 1-3 years.
There are five primary factors at play when talking about tattoo longevity.
Tattoo Design - thick vs. thin lines, shading, size
Placement - where the Ephemeral is on your body
Aftercare - how you take care of the tattoo
Skin physiology - unique to each individual
Immune system - unique to each individual
70% of Ephemerals will fade in under 2 years. Regardless of how long it takes, Ephemeral tattoos will completely fade 100% over time. We guarantee that our tattoos will last at least a year and no more than three or your money back.
Yes! Ephemeral ink isn’t just safe, we’re setting a higher bar for safety across the tattoo industry with our ink ingredients. Despite the FDA traditionally not regulating tattoo inks, we voluntarily conducted a clinical study approved by the Institutional Review Board (a governing body of the FDA) as well as a safety study in partnership with Henry Ford hospital.
The materials used in Ephemeral ink are commonly used in food and medical devices, are 100% vegan, and utilize plant-based ingredients wherever possible. We spent the first three years of our research and testing selecting the safest materials to use in our ink.
- We use materials that naturally break down into carbon dioxide and water by our bodies
- Ephemeral ink uses materials already approved for use by the FDA in other products, such as medical devices, cosmetics or food.
- We avoid the use of all metallic components
- We avoid the use of all known carcinogenic and teratogenic components
Unlike traditional tattoo ink, Ephemeral ink is a proprietary ink — designed in-house with years of vigorous, documented testing — that is naturally removed by our bodies breaking down the ink. Our ink is made from medical grade bioabsorbable polymers (the same materials used in medical sutures), dyes approved for FDA use in food & cosmetics, and water. Nothing strange, no surprises.
In addition, we use plant-based ingredients wherever possible and avoid metallic or animal-based components. Our goal is to continue raising the bar for tattoo ink safety industry wide.
Yes, our ink is vegan—we do not use any animal-derived ingredients or byproducts.
All Ephemeral tattoos are currently done in black ink. Not only is it the most popular color, it’s preferred by most tattoo artists and looks fantastic with fine line work.
We are developing Ephemeral color ink (hint: 🔴). It’s a delicate process and takes time, but it’s on the horizon. Sign up for our newsletter in the footer to be the first to hear when new Ephemeral colors become available!
Here’s the wild thing — Ephemerals are real tattoos that naturally fade over time. We apply Ephemeral ink the same way a traditional tattoo is applied; an artist uses a needle to transfer ink under your top layer of skin. It feels just the same as getting a traditional tattoo, but lasts much longer than a skin surface temporary tattoo.
Unlike traditional tattoo ink, our ink is biodegradable.
How’s that possible? Ink particles (both permanent and Ephemeral) are hydrophobic, which causes them to aggregate into particles too large to be immediately removed — traditional permanent ink stays in this aggregate form while Ephemeral ink gradually breaks down into smaller particles, water, and carbon dioxide over 1-3 years. The degradation and removal of the ink is carried out by our body’s natural mechanisms.
Ephemeral tattoos were developed through years of testing and research by Ph.D. graduates of NYU Tandon School of Engineering, launching their efforts to develop a made-to-fade tattoo in 2014. Many cultures and religions do not support tattoos — Ephemeral’s founders, who grew up in traditional immigrant households, wanted to develop a biodegradable tattoo ink that would break down barriers and stand for self-expression.
The first three years of Ephemeral’s history were spent on research, identifying materials either naturally occurring or commonly found in FDA-approved products, in order to develop the ink. We wanted to be sure that Ephemeral ink would be the safest in the world; free of metallic, carcinogenic, and teratogenic components.
The materials used in Ephemeral ink are commonly used in food and medical devices, are 100% vegan, and utilize plant-based ingredients wherever possible. We voluntarily conducted a clinical study approved by an Institutional Review Board (a governing body of the FDA) as well as a safety study in partnership with Henry Ford hospital, also approved by an IRB.
Yes, Ephemeral ink works on all skin tones. Ephemeral tattoos applied to skin with more melanin may appear to fade faster than on skin with less melanin. This happens because tattoo ink is applied under the skin (subdermal) — black ink under naturally darker skin will appear to fade faster than under lighter skin tones but still looks great.
No matter your skin tone, your Ephemeral will completely fade!
We can't wait to start selling our ink directly to artists and shops. Join the waitlist to get the inside scoop on when we begin selling our ink.
Our ink is biodegradable. Ink particles (both permanent and Ephemeral) are hydrophobic, which causes them to aggregate into particles too large to be immediately removed — traditional permanent ink stays in this aggregate form while Ephemeral ink gradually breaks down into smaller particles, water, and carbon dioxide over 1-3 years.
Made-to-fade ink that looks just like a conventional tattoo — the perfect balance between a temporary tattoo and a permanent tattoo.
YES, all Ephemeral tattoos will completely fade away.
Given the physical and chemical nature and degradation rates of components in our ink, it is impossible for an Ephemeral tattoo to be permanent. Our medical grade polymers are the same as those used in sutures, which naturally break down and are removed by our bodies.
Ephemeral tattoos will break down and be naturally removed by any living human being with water present in their body ← you qualify!
Everyone’s fade will look a little different. Our How It Works page dives into fade variation, fade journeys, and how different bodies work through different types of Ephemerals.
The first thing you’ll notice when your Ephemeral starts to fade is a change in ink saturation, which typically means a shift from dark black to light gray.
The Regret Nothing Guarantee is our promise that we are committed to making made-to-fade tattoos with safe, research-driven ink technology, delivered by experienced artists who’ll create the tattoo of your dreams. We’re committed to innovation in the tattoo industry and supporting you in finding new methods of self-expression.
Tattoos will last at least a year — we guarantee a complementary replacement tattoo if your Ephemeral fades in less than one year
Tattoos will last at most 3 years — Our maximum fade duration promises your money back if your Ephemeral tattoo lasts longer than three years.
70% of Ephemerals fade in under two years. 100% of Ephemerals fade away.
Best-in-class tattoo quality — We offer complementary touch-ups within 60 days of your appointment
Our ink breaks down and is removed from the body naturally—no two bodies are the same—but if you want your tattoo to fade quicker, make these considerations when designing/placing your Ephemeral:
- Placements along the upper torso, ribs, sternum, breasts, inner arms, and inner biceps tend to fade more quickly
- Designs using fine lines, dispersed ink, and little to no shading fade more quickly
Our ink breaks down and is removed from the body naturally—no two bodies are the same—but if you want your tattoo to fade slower, make these considerations when designing/placing your Ephemeral:
- Placements further removed from the core of the body fade more slowly — areas like wrists, thighs and ankles often take longer to fade than a tattoo on the rib cage or the neck
- Designs using thicker lines, deeper details, and lots of rich shading fade more slowly
How your design affects your fade is simple; as you add more ink to the tattoo, you’re generally adding time to the fade. If you want a design with a short fade, consider something simple with fine linework and less detail. If you want a design with a longer fade, opt for heavy detail, shading, and heavy linework!
Our tattoo artists have an average of six years of experience and most of our studios have at least one artist who has tattooed for 10+ years.
We evaluate tattoo artists on their technical, artistic, and customer service skills. Our three most important hiring criteria are:
- Proven expertise in black linework across a range of styles. We love artists that flex all their creative muscles and impress you every time.
- A steady hand to make clean lines with consistent ink saturation. This ensures a perfect, consistent fade over the lifetime of your tattoo.
- Creative thinking and stellar people skills. We listen to you and take in your inspiration to create unique custom art while providing a great experience, no matter what studio you’re visiting.
Before your appointment, our team will reach out and ask for your design inspiration. We’ll always pair you with the artist who will best bring your idea to life.
You must be 18+ to get an Ephemeral tattoo, regardless of parental consent. Here is the nitty gritty on why: in all 50 states, this law is partially based on the legal principle that a minor cannot enter into a legal contract or otherwise render informed consent for a procedure (like getting a tattoo). We know that some states allow for tattooing with parental consent or have other age limits — we understand. We’re sticking to the most stringent rules. 18+ only.
Make plans to come in and celebrate with us on your 18th birthday, we’d be honored!
It really depends on your personal pain tolerance and where you’re getting tattooed (on your body, not the location of your studio). For most people, arms and legs are typically less painful compared to ribs and more bony (or sensitive) areas like elbows and knees.
Tattooing is often described as feeling like a scratch and vibration sensation at the same time. Some people can relax into the sensation and fall asleep, while some do better with distraction techniques.
Some tips on making things easier:
- Eat and hydrate before your appointment
- Don’t be afraid to take breaks! When you need a minute to adjust, your artist will always take the time and care you need to stay comfortable throughout your appointment
Tattoo aftercare is whatever you do after getting a tattoo to make sure it stays healthy and heals well — we’re here to help you with that! We use hydrocolloid patches while healing because they are known to help wounds heal 40% faster than other techniques. We’ll also send you home after your appointment with a goodie bag so you don’t have to sweat the details: Extra hydrocolloid patch, anti-itch cream, gentle soap, and all the instructions you’ll need for the (very simple) healing process.
There are many reasons why people get an Ephemeral over a traditional tattoo, but here are some of the most common reasons:
- Experiment w/o commitment — Thinking about getting a tattoo but not sure if it’s the right lifelong commitment to make? Want to try a tattoo in a specific placement? First time tattoo and not 100% on how you’ll feel about it? Lots of reasons!
- Express who you are today — Never look back on a tattoo with regret! Ephemerals let you keep up with tattoo trends without regretting past aesthetic choices. Ephemeral tattoos can help show off who you are today without permanently showing off who you were.
- Shared Experience — Want to celebrate a special occasion? Get matching tattoos with friends or family? Have an inside joke you want to rock for a few years, but not forever? Ephemeral makes that choice easy.
- Cultural/Religious reasons — If your culture or religion is traditionally anti-tattoo, Ephemerals let you dip a toe in the water without completely committing. We find a lot of Ephemeral wearers have traditional/strict families or parents and Ephemerals help them understand the choices we make with our bodies.
- No laser removal — Laser removal is expensive, takes a lot of time, and hurts like hell. Skip the pain, all you need is patience.
We do not currently offer tattoo services on face, hands, fingers, feet, or toes.
Fingers and toes are notoriously challenging, even when it comes to traditional ink — to ensure that you love your tattoo from start through fade, we’re continuing testing before offering tattooing on these body parts.
Appointments include a free in-studio design consultation where you get to work through the details of your idea with an artist to lock down placement, style, and pricing before any tattooing happens. We want you to love you Ephemeral and we’re here to answer questions and make the art work for you.
If you come in for a consultation and realize that you don’t love the design, there’s no pressure at all to get your Ephemeral — we won’t charge you a cancellation fee.
When you make an appointment, a team member will reach out from your local studio, talk about your design idea(s) and inspiration so an artist can sketch out ideas. When you arrive for your appointment, your artist will walk you through the process and share designs, tweak/finalize the design, settle on the placement, and get to work!
You’ll of course have the whole consultation and appointment to chat with your artist.
We like to keep things pretty streamlined and easy. When you book an appointment, the studio will reach out to hear about your tattoo design ideas and inspiration. When you arrive for your appointment, you’ll meet your artist, get walked through the process, and your artist will have a design drawn or they’ll talk through an idea with you to lock down the design.
From there, they’ll finalize the perfect art, you’ll talk about and pick a placement (where on your body the tattoo will go), and then it’s off to the races! The artist will make a stencil and start the tattooing process.
They’ll make sure you’re comfortable during the appointment but make sure that you arrive hydrated and with a full stomach. Don’t show up on mind-altering drugs or having drank alcohol.
When the tattoo process is finished, we’ll take a photo of your tattoo and give you a goodie bag with all the aftercare products you’ll need for the short healing process and you can show off your new Ephemeral!
You can expect a friendly, easygoing, streamlined experience! Our goal is to make sure that you’re comfortable and know what’s going to happen every step of the way. We are many folks’ first tattoo (15,000+ Ephemerals and counting) and it’s important to us that you feel taken care of throughout the process.
There’s more about how an appointment looks in the question above, but at its simplest: you pitch your ideas for a design, our artist works with you to make sure it’s perfect, you pick a placement (where the tattoo goes), and then your artist does the tattoo and gives you the information (and supplies) you need for aftercare. We don’t like to overcomplicate things!
We have a variety tattoo services based on the size and the complexity of the tattoo. Tattoo services are a flat price and include tax —clear and easy for you.
- Flash tattoos (starting at $50) are limited-edition, ready-made tattoo designs that you can book at any of our locations.
- The Subtle Ephemeral ($175) are tiny to small custom tattoos with minimal to no shading.
- The Standout Ephemeral ($250) are medium tattoos with light detail.
- The Statement Ephemeral ($450) are medium to large custom tattoos that often have more detail.
If you're on the fence about whether your custom design idea is a Subtle, Standout, or Statement tattoo, no worries! You'll get to finalize designs during your free consultation in-studio before any tattooing begins.
Tips are discretionary but if you found the experience exceptional we recommend a 15-25% tip (industry standard).
Unlike most tattoo studios, we charge flat rates, even for custom tattoos.
If you’re getting a tiny/small tattoo with minimal to no shading, it’ll cost $175 (The Subtle Ephemeral).
If you’re getting a medium tattoo with light detail and/or shading, it’ll cost $250 (The Standout Ephemeral).
If you’re getting a medium/large tattoo with more shading/detail, it’ll cost $450 (The Statement Ephemeral).
If you’re getting a predesigned tattoo, its cost will vary depending on the design and will be shown when you choose your decide. (Flash Tattoos)
If you’re unsure of where your design idea lands, we’ll finalize the details during your free consultation and we’re happy to work with your budget to get you the tattoo you’re looking for!
All major credit cards, Apple Pay, & Google Pay!
Appointments are available up to 8 weeks in advance.
If there isn’t a time/date that works for you, contact your studio on the booking page or through email and our studio team will get back to you within 72 hours.
Appointment times range depending on the size and level of detail for your design.
The Subtle Ephemeral and Flash Tattoos take roughly 1 hour.
The Standout Ephemeral takes about 2 hours.
The Statement Ephemeral takes 3+ hours.
Hopefully soon! Stay in the know by signing up for our newsletter at the bottom of this page and getting new studio updates (and other fun stuff) — we’re always opening up new studios across the country, we’ll make our way to you!
Out of respect for our artists all cancellations and rescheduling within 72 hours will be charged a $20 fee. No shows will be charged a $50 fee. If you cancel more than 72 hours before your appointment, you will not be charged a fee.
To cancel or reschedule, email your local studio.