Creating a world of limitless self-expression.
As the world moves away from fixed identities and binaried boundaries—our made-to-fade tattoos offer a fun and fluid approach to body modification.
Now, more than ever, self-expression matters and the world needs more means to take control of their own identities. We offer a promise that you can express who you are and own who you are not.
EXPRESS WHO YOU ARE.
OWN WHO YOU’RE NOT.
Inspired to change an industry with life-long requirements.
Growing up in traditional immigrant households, the Ephemeral founders believed they could never get tattoos due to religious or cultural reasons, and the taboo social implications of how a person with body art was perceived within their communities.
While practicing for their Ph.D’s, our founders discovered an interest in how to make tattoos disappear, without the help of laser removal surgery (and what that could mean for those age-old stereotypes).
This question drove them to work for seven years to develop a revolutionary, biodegradable ink that fades; a new kind of tattoo that breaks down barriers and stands for self-expression, the spur of the moment and standing out from the rest.
We're innovating on a 12,000 year old craft.
Join The Movement.
At NYU Tandon School of Engineering, our Ph.D founders embarked on a journey to create a novel ink that fades away naturally.
Finally identified key ink components, FDA approved for use in other products, and manufacturing processes that would set a new bar in tattoo safety.
Our earliest ink formulations were only capable of simple lines and dots. The first iteration of ink only lasted for a matter of days, then the next iteration a couple of months— the next step was to work on making it last longer.
After several more years of rigorous testing, we found the formula: our ink was now capable of fine lines and complex shading with approval from the tattoo community. We opened the doors to our first studio in the heart of Brooklyn, NY.
While we still only work in black ink, we’re developing the future of made-to-fade tattoos and continuing to improve vibrancy, make our ink capable of bigger and more complex designs.
Coming Soon :)
Stay tuned for updates on hand and finger tattoos.
“My tattoos are a reflection of my journey. Where I came from, who I am, and where I’m going. ”